Pay per Click, Link Trading, Internet Directories, Relevancy Search Engines, Alexa, Google Tool Bars, Subscriber Lists, Blogs, eBay, Affiliate Programs,Shopping Portal, internet marketing, web marketing, online trading

You are probably bombarded with technological and marketing jargon on a daily basis and that is for a reason. The effectiveness of your website depends on your overal marketing strategies. We have therefore compiled this brief guide to both online and offline marketing which will hopefuly guide you through this complicated minefield.

Pay Per Click (PPC) Pay per click marketing practice used for search engine optimisation

Link Trading and Internet Directories Building Link popularity through Link Trading and Internet Directories

Relevancy Search Engines Used to determine a websites search engine rankings other than PPC

Alexa and Google PR Page traffic ranking tools

Articles Improves search engine exposure

E-mail marketing Encourages existing and future clients to revisit website

Offline Marketing Offline marketing, magazines, press release, chamber of commerce, trade shows, newspapers and classified ads, radio, television, billboards, sponsorships, vehicle advertising, business cards, movie theatres, direct mail and newsletters, flyers, word of mouth, business cards

Blogs and RSS Feeds Drives traffic to your site and can provide useful information about your site or business

eBay Auction Can be an important addition to most marketing strategies

Affiliate Marketing Join or create your own affiliate programs

Comparison Shopping Portals Used to research the available Internet merchants offering the products in the market

Demographics and Market Saturation Statistics enabling Market Research and providing demographic information..

Tags and Hyperlinks Search engines look for keywords in the code of the website.

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