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You are probably bombarded with technological and marketing jargon on a daily basis and that is for a reason.  The effectiveness of your website depends on your overal marketing strategies.  We have therefore compiled this brief guide to both online and offline marketing which will hopefuly guide you through this complicated minefield.

Pay per click marketing practice used for search engine optimisation
Building Link popularity through Link Trading and Internet Directories
Used to determine a websites search engine rankings other than PPC
Page traffic ranking tools
Improves search engine exposure
Encourages existing and future clients to revisit website
Offline marketing, magazines, press release, chamber of commerce, trade shows, newspapers and classified ads, radio, television, billboards, sponsorships, vehicle advertising, business cards, movie theatres, direct mail and newsletters, flyers, word of mouth, business cards
Drives traffic to your site and can provide useful information about your site or business
Can be an important addition to most marketing strategies
Join or create your own affiliate programs
Used to research the available Internet merchants offering the products in the market
Statistics enabling Market Research and providing demographic information..
Search engines look for keywords in the code of the website.
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