What is it?
Pay Per Click (PPC)
Paid Listing on major Search Engines such as Google Adwords, Overture Yahoo and MSN Adcenter. Client makes a bid per keyword to obtain listing position. There is a cost for every visitor clicking onto your website.
The main advantage of this tool is that a website acquires quick and targeted traffic and is especially aimed at new companies without a built reputation. However it is not free, and requires daily monitoring to ensure successful results.
Here are the three top PPC links:
You may use the yahoo keyword selector tool to view Internet keyword searches per month.