Pay Per Click

What is it?

Pay Per Click (PPC)

Paid Listing on major Search Engines such as Google Adwords, Overture Yahoo and MSN Adcenter. Client makes a bid per keyword to obtain listing position. There is a cost for every visitor clicking onto your website.

The main advantage of this tool is that a website acquires quick and targeted traffic and is especially aimed at new companies without a built reputation. However it is not free, and requires daily monitoring to ensure successful results.

Here are the three top PPC links:

Www.searchmarketing.yahoo.com

Www.googleadwords.com

Www.msnadcenter.msn.com

You may use the yahoo keyword selector tool to view Internet keyword searches per month.

Inventory.overture.com

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